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They'd made great knives for generations,
but they came to us to put an edge on their story.

In the outdoors you may need to rely on your knife for survival. So when Buck Knives was faced with a number of less expensive knives flooding the market, they asked for our help. We created a series of ads that spoke to the folly of saving a few dollars on a knife when the ultimate cost could be, well, the ultimate cost.

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Buck Knives
Buck Knives
Buck Knives
Buck Knives