Underwear copy so compelling Howie Mandel read it
to the audience on the Jay Leno show.
Ex Officio, a travel clothing company, didn't have an advertising budget to promote their new underwear. So they asked us to develop a package that would get attention on the shelf. It spoke to Howie Mandel and thousands of customers. This proves the size of the idea is at least as important as the size of the budget.