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Before The North Face became The North Face
it sort of needed a new face.

This brand had lost some of its credibility with the extreme enthusiasts who really influence sales. We created a series of ads that focused on the product to reestablish credibility with this influential audience. After accomplishing this we were able to broaden their target to include more mainstream outdoor athletes.

See the work  »

The North Face
The North Face
The North Face
The North Face